Case Analysis: Mcdonald’s and the Hindu Culture

Case Analysis McDonalds and Hindu Culture Julia Evans Misericordia University Case Analysis McDonalds and Hindu Culture The case study discusses the struggles that McDonalds go about when it began to do business in India. The Hindu culture prohibits the consumption of beef because they look at the browbeat as being a sacred animal. In addition, India has a large Muslim population whose worship prohibits the consumption of pork harvest-times. These limitations completely contradict the traditional menu that McDonalds has perfected.McDonalds had to find a government agency to accommodate these limitations and still be appealing to the Indian consumers. McDonalds created a version of the Big Mac that was make with chicken. McDonalds also created an extensive vegetarian menu. Just when they thought they perfected this they were sued for using beef products in their french fries. Concentrating on the other parts of their menu they overlooked a beef additive to their French fries. Thi s proved to be a large mistake by McDonalds.It is surprising that McDonalds was as well received as it was. The Indian consumers could see boycotted the fast food chain because of the use of beef in their restaurants in countries other than India. McDonalds took a large gamble trying to accommodate Indian palates. Localization of products is the key strategy that international firms should do to maintain a customer base in other countries. Foreign ventures are very dearly-won and included in this cost is the cost of streamlining products and services to the local tastes and traditions.Without this streamlining the products may non be successful. sometimes the people of other areas of the world may not even know what to do with a product unless it is customized to their way of life. McDonalds was lucky that their mistake of not eliminating beef products in their French fries didnt pollution their standing in India forever. They had their popularity in other parts of their world t o keep them afloat. Indian parents enjoyed taking their children to stick an American experience and heir efforts to eliminate beef and pork kept their restaurants appealing to Indian consumers. If McDonalds could have avoided the mistake of leaving the beef in their French fries maybe Indian consumers would have considered not going a day without having a McDonalds chicken burger. Works Cited Hill, C. W. (2009). McDonalds and Hindu Culture. In C. W. Hill, world-wide Business (p. 103). New York McGraw-Hill Company.